Job Title: Group Head, Customer Analytics
Company: Origin Energy
Sandra has dedicated her 25 years plus career to Data and Analytics. Her experience spans analytics leadership roles in large corporates, management consulting and advisory services in the statistical software industry. Her focus these days is to advise clients on the re-engineering of business processes to maximize analytical outcomes in customer relationship management. She is passionate about translating complex data into easy to use tools and processes, with strengths in embedding analytical capabilities into business functions to drive action.
What does a 360 degree customer view really mean? Bringing together the online and offline worlds of our customer interactions The value of a customer profile in today’s terms Integrating different analytical approaches to create customer personalisation Change management is just as critical as the technology to gain buy in from stakeholders Use case overview