Mario Vinasco

Mario Vinasco

Job Title: Manager Marketing Analytics and Data Science

Company: Uber (USA)

Mario Vinasco has over 15 years of progressive experience in data driven analytics with emphasis in database programming and machine learning creatively applied to eCommerce, advertising, customer acquisition/retention and marketing investment.  Mario specializes in developing and applying leading edge business analytics to complex business problems using big data and predictive modeling platforms.

Mario holds a Masters in engineering economics from Stanford University and currently manages a team of data science at Uber Technologies responsible for customer management, retention and prediction. The team conducts advanced segmentation of customers by propensity to act, churn, open email and set up sophisticated experiments to test and validate hypothesis.

Until recently, Mario worked for Facebook as data scientist in the consumer marketing group; in this role he was responsible for improving the effectiveness of Facebook’s own consumer-facing campaigns. Key projects included ad-effectiveness measurement of Facebook’s brand marketing activities, and product campaigns for key product priorities using advanced experimentation techniques.

Prior roles included VP of business intelligence in digital textbook startup, people analytics manager at Google and eCommerce Sr manager at Symantec.

Speaking at the following:

09:00 - 12:00
Pre-conference Masterclass – A practical exercise in machine learning: Setting up, creating and interpreting the output of a machine learning model

How to set up a free (or cheap) GPU instance with state of the art Machine Learning software Gaining insights into the data and preparing features for the model Use modern neural nets architectures to predict the outcome Validate, calibrate and interpret output of the model

12:15 - 12:50
International Keynote Presentation: From Science Fiction to Science Fact – Taking Advantage of the Next Tech

AI, Machine learning and Deep learning: How do you look through the hype and get value out of them? Truly understanding the tangible benefits these technologies will deliver to your business. Understanding the latest developments in Natural Language Theory (NLT). Practical methods for integrating machine learning into the BI space. Next evolution for smart BI… Read more.

15:00 - 15:35
Off the Record With…..

This is an additional session with our top international speaker. Totally unscripted, delegates will get to ask pressing questions of our international expert.